The strategy pyramid: strategic marketing analysis for developing countries
Publisher© 1990 The Haworth Press, Inc.
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CitationAndaleeb, S. S., & Gardner, D. M. (1990). The strategy pyramid: Strategic marketing analysis for developing countries. Journal of Global Marketing, 3(1), 7-32. doi:10.1300/J042v03n01_01
Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these countries engage in international market transactions. Entering the international market arena will, however, require overcoming a number of barriers this paper identifies these barriers at three distinct and yet interrelated levels these include structural barriers within the country, competitive barriers requiring attention to relations management, and market access barriers suggesting how to create demand pull situations through satisfying customer needs two strategic domains emerge by using the strategy pyramid as a framework for analyzing and overcoming the barriers these include product-market strategies and technology-industry strategies. The subcomponents of each of these strategic domains represent critical factors which the developing countries will need to address this will help them in formulating appropriate plans to facilitate international market transactions for improving their socioeconomic conditions.
DescriptionThis article was published in the Journal of Global Marketing [© 1990 by The Haworth Press, Inc.] and the definite version is available at : http://dx.doi.org/10.1300/J042v03n01_01 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J042v03n01_01?journalCode=wglo20
- Journal Article