Physician attitudes toward pharmaceutical sales representatives

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Date
1995
Publisher
© 1995 Aspen Publishers, Inc.
Author
Andaleeb, Syed Saad
Tallman, Robert R.
Metadata
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URI
http://hdl.handle.net/10361/7114
Citation
Andaleeb, S. S., & Tallman, R. R. (1995). Physician attitudes toward pharmaceutical sales representatives. Health Care Management Review, 20(3), 68-76. Retrieved from www.scopus.com
Abstract
Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced by the information and educational support they received from PSRs, selling techniques used by the PSRs to promote their products, and the volume of patients they saw.
Keywords
Pharmaceutical sales representatives; Physician attitudes
 
Description
This article was published in the Health Care Management Review [© 1995 Aspen Publishers, Inc. ] and The Journal's website is at: http://journals.lww.com/hcmrjournal/Abstract/1995/02030/Physician_attitudes_toward_pharmaceutical_sales.11.aspx
Publisher Link
http://journals.lww.com/hcmrjournal/Abstract/1995/02030/Physician_attitudes_toward_pharmaceutical_sales.11.aspx
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