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    Physician attitudes toward pharmaceutical sales representatives

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    Date
    1995
    Publisher
    © 1995 Aspen Publishers, Inc.
    Author
    Andaleeb, Syed Saad
    Tallman, Robert R.
    Metadata
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    URI
    http://hdl.handle.net/10361/7114
    Citation
    Andaleeb, S. S., & Tallman, R. R. (1995). Physician attitudes toward pharmaceutical sales representatives. Health Care Management Review, 20(3), 68-76. Retrieved from www.scopus.com
    Abstract
    Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced by the information and educational support they received from PSRs, selling techniques used by the PSRs to promote their products, and the volume of patients they saw.
    Keywords
    Pharmaceutical sales representatives; Physician attitudes
     
    Description
    This article was published in the Health Care Management Review [© 1995 Aspen Publishers, Inc. ] and The Journal's website is at: http://journals.lww.com/hcmrjournal/Abstract/1995/02030/Physician_attitudes_toward_pharmaceutical_sales.11.aspx
    Publisher Link
    http://journals.lww.com/hcmrjournal/Abstract/1995/02030/Physician_attitudes_toward_pharmaceutical_sales.11.aspx
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