Customer satisfaction with complaint resolution in the power sector in a developing economy
Publisher© 2012 Taylor and Francis Group, LLC.
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CitationAndaleeb, S. S., Huda, S. S. M. S., Akhtar, A., & Dilshad, S. (2012). Customer satisfaction with complaint resolution in the power sector in a developing economy. Journal of Nonprofit and Public Sector Marketing, 24(3), 181-201. doi:10.1080/10495142.2012.705178
Public services play a critical role in helping nations evolve into modern societies. The power sector is especially vital because of its profound influence on other sectors of the economy. Unfortunately, the power sector in Bangladesh has played almost a reverse role, being associated with rampant corruption, mismanagement, and unreliable service provision, thus depriving the clientele from needed services. About 80% of the subscribers have complained about service failures in the sector. This study examines the elements of postcomplaint satisfaction with customer service. Descriptive statistics reveal the "low quality" perception that subscribers harbor about the particular utility service. Multiple regression analysis suggests that providers' empathy had the greatest effect on customer satisfaction followed by assurance. Using the metrics suggested by this study, the article concludes how social control mechanisms can restore "service justice" to the legitimate customers and enhance their welfare by making the provider more effective as a customer-responsive organization.