Abstract:
This report gives an overall idea about the sales activities of Kaymu Bangladesh. This report looks into the e-commerce industry in the Bangladesh, introduces Kaymu and its sales activities, competitor analysis, its operations and business model, a short view of website analysis of Kaymu Bangladesh.
Kaymu is a venture of a German based online ecommerce company which is Rocket Internet. It started its business operations in Bangladesh at the end of 2013 and become a popular online market place within a very shortest period of time in the country to buy and sell products. Kaymu basically follows eBay business model which is B2B (business to business) and B2C (business to customer) where seller can sell on Kaymu by giving a certain amount of commissions and also buyer can order from Kaymu. Kaymu is offering frequently COD method (cash on delivery) for payment and bkash also. Bkash in mainly for the buyer and seller who are living outside Dhaka. Kaymu Bangladesh is promoting sellers products and their business model by using Facebook, SEO (Search Engine Optimization, Google Adwords with email marketing and etc.
In this report I have also described about the sales activities of Kaymu Bangladesh and how it relates from sales to seller management and to content upload team. Kaymu Bangladesh merged with Daraz Bangladesh under Daraz group at 27th June 2016. This merger has happened mainly because of the benefit of both of the company. As, there are some local companies in Bangladesh is coming so for keeping the competition and to become the giant in e-commerce segment of Bangladesh both of the company makes this merger happen.
