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    Sales activities of Kaymu Bangladesh

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    12104222_BBA.pdf (1.983Mb)
    Date
    2016-08-29
    Publisher
    BRAC University
    Author
    Hasan, Md. Enamul
    Metadata
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    URI
    http://hdl.handle.net/10361/6635
    Abstract
    This report gives an overall idea about the sales activities of Kaymu Bangladesh. This report looks into the e-commerce industry in the Bangladesh, introduces Kaymu and its sales activities, competitor analysis, its operations and business model, a short view of website analysis of Kaymu Bangladesh. Kaymu is a venture of a German based online ecommerce company which is Rocket Internet. It started its business operations in Bangladesh at the end of 2013 and become a popular online market place within a very shortest period of time in the country to buy and sell products. Kaymu basically follows eBay business model which is B2B (business to business) and B2C (business to customer) where seller can sell on Kaymu by giving a certain amount of commissions and also buyer can order from Kaymu. Kaymu is offering frequently COD method (cash on delivery) for payment and bkash also. Bkash in mainly for the buyer and seller who are living outside Dhaka. Kaymu Bangladesh is promoting sellers products and their business model by using Facebook, SEO (Search Engine Optimization, Google Adwords with email marketing and etc. In this report I have also described about the sales activities of Kaymu Bangladesh and how it relates from sales to seller management and to content upload team. Kaymu Bangladesh merged with Daraz Bangladesh under Daraz group at 27th June 2016. This merger has happened mainly because of the benefit of both of the company. As, there are some local companies in Bangladesh is coming so for keeping the competition and to become the giant in e-commerce segment of Bangladesh both of the company makes this merger happen.
    Keywords
    Kaymu Bangladesh; Sales activities
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 47).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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