Product development & marketing strategy of classtune (a learning management system), a product of team creative
AuthorWappi, Tanzirul Basher
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The developed countries have focused on the learning management and education systems in their education reforms, starting in the late 1990s. Some international organizations, aiming to contribute to these reforms, have given special attention to education and tried to help countries with their deficiencies in teaching, testing and evaluation systems. The PISA exams, one of the international exams, given the opportunity to countries to check regularly to what extent they approach their educational goals in basic education and share the results and evaluation of the factors affecting their education systems. TALIS is also one of these exams that identifies problems and develops suggestions for solving these problems on some sub-areas. The UNESCO IIEP and EU have done similar studies. According to the assessments and reports prepared by the aforementioned organizations, the school administrators in the school system, along with other factors, play an important role in the academic success of student. In this study, it is aimed to develop some recommendations on selection and education process of school administrators for improving the quality of education and academic achievement in the light of exam results and research reports. The schools are open systems. As with any other system, the school system also has inputs, processes, outputs, feedback, and there are sub-systems interact with its environment. If we consider “process”, one of the subsystems, we can encounter its sub-systems which are based on four bases in cycle; these are management, education, cultural, and politics. According to reports prepared as a result of international exams, surveys and assessments, the most important factors that affect academic success in the educational process, the administration and faculty, school principals and teachers that come to the fore. In this study; the " learning management" that affects and increases student academic success and the implications for its development is selected as a main problem and tried to be clarified the results obtained, evaluation findings, and proposals on the subject.In this report I am working on the Project of a learning Management System. This system has two parts – The desktop version & The Mobile Application. Mobile Application is my focused part to work on. Here I will discuss the Company Background, Company’s Mission & Goal to successfully market the product, benefits and features of the product and the marketing strategy and planning for the sales & branding of the product. Most of the school in Bangladesh those who are using any kind of learning management system are partially management system such as Accounting Software, SMS system etc. ClassTune is a learning management system that will give a total system formation of school. From top to bottom of the school system will be incorporated with the system. Our country does not need to import software from foreign market. The cost effective solution is now in our country.