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    Assessing the quality of Robi website

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    12104251_BBA.pdf (933.6Kb)
    Date
    2016-07-15
    Publisher
    BRAC University
    Author
    Moeen, Kazi Abrar
    Metadata
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    URI
    http://hdl.handle.net/10361/6609
    Abstract
    In this report, I have tried to assess the quality of the Robi website. I found some problems (Section 3.0) and based on the problems I have given some recommendation at the end (Section 5.0). Robi’s website has problems in their Meta Title and Meta Description. They also have problems with their navigation system, contact, Logo and Homepage linking, late update, too many contents and so on. Then, we have compared the website with the website of Grameen phone who are the market leader at the moment and with Citycell who started their journey first in the country. To give a better recommendation, we have taken survey from 20 respondents and suggested a better Meta for robi.com.bd in the recommendation part. I am hopeful this report will make Robi Axiata Limited to find out the problems and make the website better for the consumers.
    Keywords
    Robi; Website assessment; Website analysis
     
    Description
    BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 28-29).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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