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    An exploratory study on the factors affecting customers’ choice of commercial vehicle lubricant products

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    12104063_BBA.pdf (607.7Kb)
    Date
    2016-09-06
    Publisher
    BRAC University
    Author
    Ahnaf, Ahmed
    Metadata
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    URI
    http://hdl.handle.net/10361/6603
    Abstract
    The survey drawn out, required a team effort to be put together to make sure all the significant territories of the country where the market is dominated by CVL products are covered with stakeholders of the relevant field. The basic intention of the study revolved around the heavy engine vehicles that are fuelled by diesel. The outcome of the survey was to obtain a pattern of consumption behaviour and the factors that are into effect among the target group regarding the purchase of new product in Commercial Vehicle Lubricant market. In order to gain genuine and conventional feedbacks from the target group no bars were held. The survey technically stretched from the great north, casing the districts Bogra, Thkurgaon, Rajshahi, Rangpur, Pabna to the coastal reef of Chittagong; covering Dhaka, Sylhet, Comilla on the regions as well. Dhaka alone had 5 separate territories from which reactions were collected. The sampling frame consisted of all kinds of sellers of engine lube and all type of associates of Diesel Engine Vehicles.
    Keywords
    Lubricant; MJL Bangladesh Limited
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 34-35).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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