Abstract:
In the field of marketing, digital marketing is the newest concerned field with organizational activity aimed at promoting the brands of individuals and groups in organizational environment. This study aimed at Effectiveness of Brand Presence on Digital Marketing undertaken by POSITIVE HUB 360 as a case study.
Primary data was collected by use of personal interactions and secondary data was gathered from various sources such as the POSITIVE HUB 360 corporate plan, its marketing policy and modules and industry magazines. Literature review discussed the following based on other scholars contribution to the subject overview of social media, social media marketing, growth of social media marketing as a conclusion of the chapter.
The overview of the organization on "POSTIVE HUB 360. and well as its mission, vision, team, objective,clients, services offered by POSITIVE HUB 360 and how departments work like HR recruiting process of new digital account executive, the basic functions of the client service department like maintain relationship with the clients and prospects, creative department work and finance departments support.
The objective of the report is analyzed. The study recommends that a strategic management needs to be brought at POSITIVE HUB 360 should be considered on the basis of overall company objectives. In addition, the goals of the company should determine what social media marketing programs are to be organized for the business and employees
Before coming up with any conclusion based on this report it must be consider that the report is prepared within a very short period of time. So, there are lacking in the data. However, still the report may be helpful for any further study of effectiveness of digital marketing that is social media marketing. The study concluded that POSITIVE HUB 360 needs to take action to correct its digital marketing activities, and make sure the processes involved are duly followed.
