Abstract:
In this era of technology people are getting closer and faster in term of regular activities and info trader activities. E-commerce is such a platform where merchants and customers come in a same platform to purchase and sell in visually and get the physical product. Daraz Bangldesh is one of the venture of Rocket Internet GMBH, which is the largest venture incubator outside China and USA. This platform has become popular and trusted name in online Bangladeshi market. This platform initially start to work with local retail brand but day to day they are moving to B2B and B2C market. They are become sole distributor of some foreign and international brands. They start their operation of delivering the product in Dhaka but now they delivery COD and Non-COD around the country. Daraz is a chain online brand they are working in Pakistan, Myanmar, Sri-lanka, Nepal apart from Bangladesh. So the regional plan is to make a global supply chain across the Asia and so forth. In Daraz any authentic online or retail distributor can become seller and expand another channel. Using this platform seller can sale very easily. Daraz Bangladesh create an online store, take the product, take picture, develop content, upload them, promote them by push and pull marketing, take orders from customer, verify and source the product from the seller, pick and pack the product and send it for delivery, collect the cash and disburse the payment to seller account. All these activities are done for some commission. As a startup Daraz Bangladesh is getting 100% fund from its parent company. But the revenue from Daraz Bangladesh regular sales increasing daily and they are expecting to meet the breakeven with in 2019.
In Bangladesh the whole e-commerce industry is in growing stage. Customer are changing their buying style and becoming more and more dependent on technology. But as we all know Bangladeshi market is very different with its unique customer base. The whole sector are facing different challenges as like Daraz Bangladesh. But all the obstacle can be overcome by giving better service and diversified service for shopping experiences.
