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    Service Marketing In Corporate Sector (RMG)

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    13164157_MBA.pdf (1.017Mb)
    Date
    2016-09-01
    Publisher
    BRAC University
    Author
    Tareq, Salahuddin Mohammad
    Metadata
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    URI
    http://hdl.handle.net/10361/6558
    Abstract
    Service marketing in business to business segment is a complex thing especially in Bangladesh, where the market is price sensitive. Tri-Zone is an engineering firm, integrates whole security system solution. After Rana plaza incident buyers from western countries are more concern about factory compliance. So the main target of Tri-Zone is to meet compliance as per rule rather than proper service. Many garment owners just install the system without any knowledge which has been rejected by compliance authority. Tri-Zone born on the verse of Rana plaza incident and made a good relationship with compliance auditors. That creates competitive advantages over other companies. Most of the Garment owners even don’t care about the long term servicing system, rather than they want a short term service which will be approved by the compliance auditors. But Tri-Zone focuses on long-term relationship with a premium price. So the target customer of Tri-Zone is almost selective. The common habit of Tri-Zone is to introduce new technology and new product line for which customers are more satisfied than manufacturers. Tri-Zone is now trying to enter the new market like footwear, pharmaceuticals, and Government projects Hotels and commercial building.
    Keywords
    Business administration; Tri-Zone
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, MBA (Brac Business School)

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