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Standard operating procedure: sales & marketing of The Westin Dhaka

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dc.contributor.advisor Mohiuddin, Md. Fazla
dc.contributor.author Alam, Walid
dc.date.accessioned 2016-10-10T15:43:35Z
dc.date.available 2016-10-10T15:43:35Z
dc.date.copyright 2016
dc.date.issued 2016-08-12
dc.identifier.other ID 12104041
dc.identifier.uri http://hdl.handle.net/10361/6550
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 63).
dc.description.abstract One of the World luxurious hotel brand under Starwood Hotels and Resorts, which have more than 200 properties around the globe is Westin Hotels and Resorts. Enhancing guests’ well-being worldwide, a commitment given by the Westin is proved through its brand standards and most specious guest’s services. The Westin Dhaka, an innovation towards boost the hospitality industry of Bangladesh is successful through its hospitality management process. The six time Luxury Business Hotel Award Winner, The Westin Dhaka is serving the most diplomatic and commercial zone of Bangladesh. The loyalty towards its business operation pulls guests to stay and enjoy with amenities and refreshing ambience. In terms of The Westin Dhaka Sales and Marketing department operation, it drives the hotel business with innovation and proactive attitudes. Marketing communication and public relation coordinate each other to generate most revenue of sales. Following the Westin brand and communication standards marketing maintain its standard operating procedure, which retains the reputation of being Westin. Utilizing the digital era such as online social media platforms and travel and tourism websites, marketing bring best possible insights and generate revenue. The Westin Dhaka sales department is more sophisticated than any other in the industry in building relationship; maximize business and revenue and get the best business pitch. Sales SOP generate the sales team more proactive and more sophisticated to own a business pitch. Sales department bring the possible best leads through Standard Operating Procedure. Each and every sales call and tele sales maintain the procedure and entertain businesses in a management manner. SPG Pro a loyalty program of Starwood, makes The Westin Dhaka more loyal to its clients. Side by side, the loyalty cards makes The Westin Dhaka best place for complementary rooms, buffet, other amenities and spa. To make feel specialty in guests four loyalty cards establish with dynamic offers. To be more oriented and go beyond the growth, The Westin Dhaka sales and marketing follow every footprint of business. en_US
dc.description.statementofresponsibility Walid Alam
dc.format.extent 63 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Standard operating en_US
dc.subject The Westin en_US
dc.subject Sales and marketing en_US
dc.title Standard operating procedure: sales & marketing of The Westin Dhaka en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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