Abstract:
In current days using cosmetics products has become essential for almost everybody for a certain age ranged people of Bangladesh. Rohto-Mentholatum is a giant organization doing its operation in all over the world. In Bangladesh, it is known as Rohto-Mentholatum Bangladesh Ltd. who offers only three popular brands: OXY, Acnes, and LipIce. Although they have not able to make their brands famous but they have strong loyal customers, and day by day their brand is becoming more and more popular as a result the volume of sales is increasing. Some of their competitors are Garcia, Himalaya, Nevada, Fair & Lovely etc. The cosmetics industry of Bangladesh is a very competitive and fast growing market. Where the Potential Entrance of new competitors, Buyers Bargaining Power, Suppliers Bargaining Power, and Threat of Substitute Products all are high. In Bangladesh the number of unemployed people is high. As a result there is a huge competition in the job market. But the fact is the candidates do not have a clear idea what the interviewer consider during the interview and what they expect from the candidates. During interview the interviewer consider many factors or specialties of an interviewee. From those I have used only 5 factors – Gesture & Posture, Competency, Communication, Position Relevant Knowledge. Analyzing those specialties by using AHP (Analytic Hierarchy Process) I have ranked the on the basis of their weights: 1) Competency. 2) Communication. 3) Gesture & Posture. 4) Experience. 5) Location.
