BRAC University Institutional Repository

Effectiveness of Facebook marketing in startup business a perspective on Harriken.com Limited

Show simple item record

dc.contributor.advisor Adrita, Ummul Wara
dc.contributor.author Ahmed, Zissan
dc.date.accessioned 2016-09-28T05:51:12Z
dc.date.available 2016-09-28T05:51:12Z
dc.date.copyright 2016
dc.date.issued 2016
dc.identifier.other ID 12104151
dc.identifier.uri http://hdl.handle.net/10361/6481
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 37).
dc.description.abstract This internship report stresses on the work experience I have gathered as a Business Development Analyst from April to August. In this report, I mainly have incorporated my experience at Harriken especially in digital marketig. Harriken has come up with a very new idea about restaurant discovery. Like other startup business, we do also have some limitations that budget limitation, human resource management and many others. Reaching more people in the lowest possible cost is the main challenge in any startup business in Bangladesh. Facebook has changed the market into different level. Reaching out to the specific target group with very low cost is now a dream come true for the business organizations because of Facebook marketing. This report also focused on how Harriken has used Facebook marketing successfully. First, I have discussed about the overall scenario of Digital Bangladesh and popularity of Facebook through a small survey. Then I have discussed why Facebook marketing is essential for the startup business in Bangladesh and then what are the steps Harriken has taken to reach out to the target customer. The steps has been discussed constructively where a reader would understand the importance of Facebook marketing. The project.s objective is to understand the role of Facebook marketing communications over the conventional marketing. This report will serve good information for the marketers. en_US
dc.description.statementofresponsibility Zissan Ahmed
dc.format.extent 37 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Facebook marketing en_US
dc.subject Social media marketing en_US
dc.title Effectiveness of Facebook marketing in startup business a perspective on Harriken.com Limited en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


Files in this item

This item appears in the following Collection(s)

Show simple item record

Policy Guidelines

Search BRACU Repository


Advanced Search

Browse

My Account

Statistics