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    Comparative analysis on various media campaigns of Grameenphone

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    12104144_BBA.pdf (1.246Mb)
    Date
    2016
    Publisher
    BRAC University
    Author
    Khan, Masnun Ridwan
    Metadata
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    URI
    http://hdl.handle.net/10361/6480
    Abstract
    Grameenphone Ltd is the leading telecom service provider in Bangladesh. Its wide area of seamless network and excellent customer service makes it to be the number one mobile operator in Bangladesh. It has been holding the number one position since its inception and till now held the position with dignity. This glory of Grameenphone is because of its resources; the talented pool of employees who continuously work hard, utilize their know-how and give their best for the benefit of the organization. I was lucky enough to be a part of this beautiful organization for 3 months where I could explore and extract an amazing work experience from the most talented pool of employees. The work I did was exciting and at the same time gave me immense opportunity to meet new people and gather tons of experience which I definitely will use later in my life. The fact that I worked with the media team means that I worked with different campaigns. This report presents my work experience and learnings that I have acquired in these three month of internship in the marketing department. Also I have presented my analysis on the various media campaigns of Grameenphone Ltd. which is of a definite time frame and talks about the various parameters of marketing which helps it to be analyzed with accuracy and precision. Later there is a brief comparison with another telecom giant, Vodafone of Ghana but of the same time frame, which helped me to properly link the two companies’ parameters and draw some conclusions from them. The most staggering of which is awareness of campaigns and media types opted by the operators.
    Keywords
    Grameenphone; Grameenphone campaigns
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 31).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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