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    • Internship Report, BBA (Brac Business School)
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    Overall marketing plan/activities/strategy of Support Group

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    11204069_BBA.pdf (1.036Mb)
    Date
    2016-09-06
    Publisher
    BRAC University
    Author
    Rahman, Mahfuzur
    Metadata
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    URI
    http://hdl.handle.net/10361/6470
    Abstract
    Marketing communication helps to develop brand awareness for all organizations, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." BTL (Below the line communication) is a common technique in the theory used for "touch and feel" products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensure recall of the brand while at the same time highlighting the features of the product (IT firm related). The terms 'below-the-line' promotion or communication refers to forms of non-media communication, even non-media advertising as well. Below-the-line promotions are becoming increasingly important within the communications mix of many companies. This report is prepared on the basis of practical involvement to the BTL wing of Support IT firm. I hope that the theoretical knowledge and the practical skill will could be clearly defined through this report, especially in case of BTL communication.
    Keywords
    Support Group; Marketing plan; Marketing strategy
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 20-21).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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