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Monitoring the consumer promotion of Maggi

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dc.contributor.advisor Ullah, G. M. Shafayet
dc.contributor.author Ahmed, Rezwan
dc.date.accessioned 2016-09-26T06:33:57Z
dc.date.available 2016-09-26T06:33:57Z
dc.date.copyright 2016
dc.date.issued 2016-09-04
dc.identifier.other ID 12204052
dc.identifier.uri http://hdl.handle.net/10361/6465
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 32).
dc.description.abstract Nestle Bangladesh Limited is one of the largest Multinational companies in our country. It has started its operation in Bangladesh in 1994. They are mostly in food, beverage and nutrition business. Under food category MAGGI is the biggest brand of NBL. Within a few years, MAGGI noodles become so popular in our country. For consecutive for years MAGGI Noodles was nominated for the ‘No 1 Snack Brand’ by Bangladesh Brand Forum. Comparing to other noodles brand, this brand has been able to build a loyal consumer base. Now MAGGI has almost 70% market share in the instant noodles category. MAGGI is right now the first choice of the mothers and the children. Its unique taste and quality made it possible that MAGGI has now become synonymous to noodles to the children. My internship report on the topic “Monitoring Consumer Promotion of MAGGI” has been completed in the marketing department of Nestlé Bangladesh Limited. My internship gave me valuable knowledge on the corporate structure and business development at one of the largest food and Beverage Company in Bangladesh. Moreover it gave me insight into the strategic and innovations that come to a product depending on the market. I was entrusted with the responsibility of promoting Maggi to the people of Bangladesh Being an intern in the ‘MAGGI Brand Team’ under Marketing function of Nestle Bangladesh Limited, I got the opportunity to observe the brand activity, its strengths, weaknesses and possibilities. As a student of marketing background, I was always wondering about the strength of the MAGGI brand in the market place. That’s what led me to relate the MAGGI Consumer promotional activities with the promotional theories. vii The report also included the tasks I have performed as an intern in the marketing team. The challenges I have face and the experienced I have gathered. en_US
dc.description.statementofresponsibility Rezwan Ahmed
dc.format.extent 32 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Consumer promotion en_US
dc.subject Maggi en_US
dc.subject MAGGI noodles en_US
dc.title Monitoring the consumer promotion of Maggi en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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