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    Importance of measuring relationship quality in the retail industry: an asian perspective

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    Date
    2012
    Publisher
    © 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT
    Author
    Aziz, Md. Tareque
    Metadata
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    URI
    http://hdl.handle.net/10361/6404
    Citation
    Aziz, M. T. (2012). Importance of measuring relationship quality in the retail industry: an asian perspective. Importance of measuring relationship quality in the retail industry: an asian perspective, 3(2), 28–34. Retrieved from http://www.elkjournals.com/
    Abstract
    In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured because of its high theoretical as well as practical implications.
    Keywords
    Marketing
    Description
    This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf The article website is at: http://www.elkjournals.com/
    Publisher Link
    http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=2
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