Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

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Date
2012
Publisher
© 2012 ELK's International Journal of Marketing
Author
Aziz, Md. Tareque
Metadata
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URI
http://hdl.handle.net/10361/6403
Citation
Aziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/
Abstract
In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed the necessities of communication in assessing relationship quality between the retailers and their suppliers.
Keywords
Marketing
Description
This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1 The article website is at: http://www.elkjournals.com/
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