Relationship quality in Bangladeshi retail industry
Publisher© (2012) IACSIT Press, Singapore
MetadataShow full item record
CitationAzila, N., & Aziz, T. (2012). Relationship Quality in Bangladeshi Retail Industry. 2012 International Conference on Economics, Business Innovation, 38, 44–48.
In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of retailers in Bangladesh. Relationship quality is presented as a high order concept. Using factor analysis, findings reveal that a better quality of relationship results in trust upon the supplier. The four item new scale shows strong evidence of reliability as well as validity among the Bangladeshi retailers. Suggestions for applying the measures in future research are presented.