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    Relationship quality in Bangladeshi retail industry

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    Date
    2012
    Publisher
    © (2012) IACSIT Press, Singapore
    Author
    Aziz, Md. Tareque
    Azila, Nor
    Metadata
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    URI
    http://hdl.handle.net/10361/6375
    Citation
    Azila, N., & Aziz, T. (2012). Relationship Quality in Bangladeshi Retail Industry. 2012 International Conference on Economics, Business Innovation, 38, 44–48.
    Abstract
    In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of retailers in Bangladesh. Relationship quality is presented as a high order concept. Using factor analysis, findings reveal that a better quality of relationship results in trust upon the supplier. The four item new scale shows strong evidence of reliability as well as validity among the Bangladeshi retailers. Suggestions for applying the measures in future research are presented.
    Keywords
    Relationship marketing; Relationship quality; RELQUAL scale; Retail
     
    Description
    This article was published inInternational Proceedings of Economics Development and Research [© 2012 IACSIT Press, Singapore] and the definite version is available at : http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf The article website is at: http://ipedr.com/
    Publisher Link
    http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf
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