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dc.contributor.authorKhan, Tahsan Rahman
dc.identifier.citationKhan, T. R. (2012). Family Businesses that Produce Counterfeits: What is Stopping them from Creating their Own Brand? Procedia Economics and Finance, 4(Icsmed), 304–311.en_US
dc.descriptionThis article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : The article website is at: DOI: 10.1016/S2212-5671(12)00345-0en_US
dc.description.abstractEstablished brands are prone to attacks by counterfeits, especially in emerging economies where trademark protection laws are loosely enforced. Businesses, usually family owned SMEs, which are engaged in this unscrupulous manufacturing of counterfeits, are capable of creating and developing their own brands. But very few of these firms actually venture out into the legal form of branding. This study tries to understand why firms capable of producing quality products lack the willingness to create their own brands. Through two separate studies conducted in two phases among Bangladeshi producers of counterfeit leather goods and counterfeit car parts the study identifies six factors that contribute to the lack of interest on the counterfeit manufacturers' part to produce original brands.en_US
dc.publisher© 2012 The Authors. Published by Elsevier Ltden_US
dc.subjectBrand dilutionen_US
dc.subjectTrademark infringementen_US
dc.subjectBrand elementsen_US
dc.titleFamily businesses that produce counterfeits: what is stopping them from creating their own brand?en_US

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