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    • Tahsan Rahman Khan
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    Family businesses that produce counterfeits: what is stopping them from creating their own brand?

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    Date
    2012
    Publisher
    © 2012 The Authors. Published by Elsevier Ltd
    Author
    Khan, Tahsan Rahman
    Metadata
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    URI
    http://hdl.handle.net/10361/6338
    Citation
    Khan, T. R. (2012). Family Businesses that Produce Counterfeits: What is Stopping them from Creating their Own Brand? Procedia Economics and Finance, 4(Icsmed), 304–311.
    Abstract
    Established brands are prone to attacks by counterfeits, especially in emerging economies where trademark protection laws are loosely enforced. Businesses, usually family owned SMEs, which are engaged in this unscrupulous manufacturing of counterfeits, are capable of creating and developing their own brands. But very few of these firms actually venture out into the legal form of branding. This study tries to understand why firms capable of producing quality products lack the willingness to create their own brands. Through two separate studies conducted in two phases among Bangladeshi producers of counterfeit leather goods and counterfeit car parts the study identifies six factors that contribute to the lack of interest on the counterfeit manufacturers' part to produce original brands.
    Keywords
    Counterfeits; Brand dilution; Trademark infringement; Brand elements
     
    Description
    This article was published in Procedia Economics and Finance [© 2012 The Authors. Published by Elsevier Ltd] and the definite version is available at : http://ac.els-cdn.com/S2212567112003450/1-s2.0-S2212567112003450-main.pdf?_tid=23aa9c24-73ed-11e6-a1af-00000aacb35d&acdnat=1473137482_3e19ab4286fe899e128507bbac3cf2b1 The article website is at: http://www.sciencedirect.com/science/article/pii/S2212567112003450 DOI: 10.1016/S2212-5671(12)00345-0
    Publisher Link
    http://dx.doi.org/10.1016/S2212-5671(12)00345-0
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