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    Marketing plan of coconut oil

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    12104094_BBA.pdf (6.460Mb)
    Date
    2016-05-15
    Publisher
    BRAC University
    Author
    Rashid, Jawad Mostafa
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/6209
    Abstract
    Our Roots Institute (ORI) is a Non Government Organization (NGO), which works for different social development activities. One of its recent projects was about marketing of coconut oil. The aim of this project was to promote healthy coconut oil to the society rather than using unhealthy, environment unfriendly oil or chemicals. The project includes the whole plan of producing the oil to ultimately finding the way to provide the product to the doorstep of customers. We also had to do the study on the coconut oil, marketing research, product prototype, product sampling, and supply chain management. It was found to be a sustainable and profit making social business project of ORI.
    Keywords
    Marketing plan; Coconut oil
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 36).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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