Abstract:
Berger Paints Bangladesh Limited has achieved praiseworthy reputation by offering sincere
personalized service to its customers in a technology based environment since its origin. The
organization has introduced new standard in financing in the Industrial, Trade and Foreign
exchange business.
The main objective of the study is to analyze and evaluate the Supply Chain Management
procedure and performance of Berger paints Bangladesh Limited. BPBL is the leading Brand
in the paint industry who holds the largest market Share .BPBL has sophisticated
technological methods to run its every department. SAP software is used for analyzing data in
BPBL. This software performs the required function of speeding up the cash receipts and
payments as well as provides greater accountability which enables the management at the top
to take efficient decisions in regards of customer satisfaction level
The BPBL has SOP (standard operational procedure) for its every department. BPBL
practices SOP very strictly
This report will mainly focus on the supply management of BPBL and the complaint
managements. The supply management has three major units. The demand and supply plan
unit, Procurement unit and Customer service and Distribution. The demand and supply plan
unit deals with consensus demand planning, recognizing gap and solution, develop trade and
customer activity, customer satisfaction level and demand and the valued dealer.
The procurement unit is about purchasing selecting vendors purchasing raw materials and
planning production and implement production. The customer service and distribution is
focused in the distribution channel and customer service. On the basis of the volume of the
production the distribution planning is done. The customer satisfaction level is one of the
specific considerations for planning new distribution and supply plan. Berger Paint
Bangladesh Limited efficiently run its entire department thus they are leading the paint
industry of Bangladesh and looking forward for more achievements and innovations.
