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Online shopping experience & customer satisfaction of Direct Fresh Ltd.

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dc.contributor.advisor Khan, Arifur Rahman Amin, Md. Ruhul 2016-08-10T03:47:44Z 2016-08-10T03:47:44Z 2016 2016-04-27
dc.identifier.other ID 12104210
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 28).
dc.description.abstract The internship report has been prepared on “Online Shopping Experience & Customer Satisfaction of Direct Fresh Ltd.” based on both primary and secondary data. The information used in this report has been collected from various sources such as daily reports of activities, interviews with employees, blogs, website, website backend and sales reports. I have prepared this report to represent the adapted marketing strategies by Direct Fresh. Direct Fresh has developed relationships with leading Bangladeshi meat, poultry, fish, and milk companies, like; Bengal Meats, Fisherman, German Butcher, Aarong Dairy, PepsiCo, Nestle, ACI, Square, etc. Locally made snacks and baked goods will be provided through relationships with Golden Harvest, Domiok Breads, Lucerne Chocolate, OceanRia, Glazed Donut. In this time our customers are upper class people. So we import some premium products from U.K, France, Thailand, Dubai and some other countries for premium customers. Customers of DF are satisfied with our service. But sometimes they face problem for browsing and time table of delivery. I talked with some customer and take feedback from them. I have closely analyzed the customer satisfaction of Direct Fresh and how they are implemented throughout my internship and prepared this report. en_US
dc.description.statementofresponsibility MD. Ruhul Amin
dc.format.extent 35 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Direct Fresh Ltd. en_US
dc.subject Customer satisfaction en_US
dc.subject Online shopping en_US
dc.subject Production en_US
dc.title Online shopping experience & customer satisfaction of Direct Fresh Ltd. en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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