Abstract:
This report is based on the work experience on a local giant in Ready Made Garments sector,
BEXIMCO. Especially one of its ventures Yellow by BEXIMCO. The report is the outcome of
12 weeks long internship program that I had successfully completed Yellow under Digital
Marketing department from 21st January, 2016 to 21st April 2016. I have done this because of the
requirement to finish my BBA program. Each and every hour spent in the Digital Marketing
department it opens a new world in front of me. And the world is more exciting, full of challenge
as well as responsibilities. The work experience I’ve got is so precious to me and my future
career.
In the first part the general introduction, objective, methodology and limitation. In chapter two
on the ‘BEXIMCO’ and ‘Yellow by BEXIMCO’ beside this its mission, vision, digital
marketing activities of Yellow also included.
In the later chapter three, I tried to describe the job, responsibilities and the things that I had to
perform as an intern. Then in chapter four, I described the outcome of my project which also
include the analysis based on ‘The effectiveness of Social Media Marketing of Yellow’. The
chapter also included with the findings and Yellow social media analysis and my
recommendations.
Before come up with any conclusion based on this report it must consider that the report is
prepared within a very short period of time. So, there are lacking in the data. However, still the
report may be helpful for any further study of effectiveness of social media marketing.
