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A multivariate model of perceived quality in a developing country

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dc.contributor.author Chowdhury, M. Humayun Kabir
dc.contributor.author Andaleeb, Syed Saad
dc.date.accessioned 2016-06-20T13:02:26Z
dc.date.available 2016-06-20T13:02:26Z
dc.date.issued 2007
dc.identifier.citation Chowdhury, M. Humayun Kabir and Andaleeb, S. S. (2007). A multivariate model of perceived quality in a developing country. Journal of International Consumer Marketing , 19(4), 33–57. doi:10.1300/J046v19n04_03 en_US
dc.identifier.uri http://hdl.handle.net/10361/5470
dc.description This article was published in the Journal of International Consumer Marketing [© 2007 Published by Taylor & Francis Online] and the definite version is available at: http://doi.org/10.1300/J046v19n04_03 The Journal's website is at: http://www.tandfonline.com/doi/abs/10.1300/J046v19n04_03 en_US
dc.description.abstract This paper integrates past research and proposes a framework for the analysis of consumer perceptions of quality in a developing country. In this framework, consumer-perceived quality is hypothesized to be formed from several intrinsic and extrinsic cues that include product attributes, corporate image, perceived price, and country-of-origin information. A questionnaire served as a data-gathering instrument. Information on three computer brands was manipulated based on the four cues. Results from structural equations analysis reveal a broader conceptualization of consumer-perceived quality in Bangladesh as reflected in the model. In particular, it was found that for high-involvement products like computers, perceived product attribute (PPA) is the most important and price is the least important factor in shaping perceptions of product quality in the country. en_US
dc.language.iso en en_US
dc.publisher © 2007 Published by Taylor & Francis Online en_US
dc.relation.uri http://doi.org/10.1300/J046v19n04_03
dc.subject Perceived quality en_US
dc.subject Developing country en_US
dc.subject Consumer perceptions en_US
dc.subject Intrinsic and extrinsic cues en_US
dc.subject Perceived product attributes en_US
dc.title A multivariate model of perceived quality in a developing country en_US
dc.type Article en_US
dc.description.version Published
dc.identifier.doi 10.1300/J046v19n04_03


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