Show simple item record

dc.contributor.authorChowdhury, M. Humayun Kabir
dc.contributor.authorAndaleeb, Syed Saad
dc.identifier.citationChowdhury, M. Humayun Kabir and Andaleeb, S. S. (2007). A multivariate model of perceived quality in a developing country. Journal of International Consumer Marketing , 19(4), 33–57. doi:10.1300/J046v19n04_03en_US
dc.descriptionThis article was published in the Journal of International Consumer Marketing [© 2007 Published by Taylor & Francis Online] and the definite version is available at: The Journal's website is at:
dc.description.abstractThis paper integrates past research and proposes a framework for the analysis of consumer perceptions of quality in a developing country. In this framework, consumer-perceived quality is hypothesized to be formed from several intrinsic and extrinsic cues that include product attributes, corporate image, perceived price, and country-of-origin information. A questionnaire served as a data-gathering instrument. Information on three computer brands was manipulated based on the four cues. Results from structural equations analysis reveal a broader conceptualization of consumer-perceived quality in Bangladesh as reflected in the model. In particular, it was found that for high-involvement products like computers, perceived product attribute (PPA) is the most important and price is the least important factor in shaping perceptions of product quality in the country.en_US
dc.publisher© 2007 Published by Taylor & Francis Onlineen_US
dc.subjectPerceived qualityen_US
dc.subjectDeveloping countryen_US
dc.subjectConsumer perceptionsen_US
dc.subjectIntrinsic and extrinsic cuesen_US
dc.subjectPerceived product attributesen_US
dc.titleA multivariate model of perceived quality in a developing countryen_US

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record