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dc.contributor.authorAndaleeb, Syed Saad
dc.contributor.authorConway, Carolyn
dc.identifier.citationAndaleeb, S. S. and Conway, C. (2006). Customer satisfaction in the restaurant industry: an examination of the transaction-specific model. Journal of Services Marketing, 20(1), 3–11.
dc.descriptionThis article was published in the Women in Management Review [© Emerald Group Publishing Limited] and the definite version is available at : The Journal's website is at:
dc.descriptionReferences: this document contains references to 37 other documents. To copy this document: The full text of this document has been downloaded 20850 times since 2006*
dc.description.abstractPurpose – To determine the factors that explain customer satisfaction in the full service restaurant industry. Design/methodology/approach – Secondary research and qualitative interviews were used to build the model of customer satisfaction. A structured questionnaire was employed to gather data and test the model. Sampling involved a random selection of addresses from the telephone book and was supplemented by respondents selected on the basis of judgment sampling. Factor analysis and multiple regression were used to test the model. Findings – The regression model suggested that customer satisfaction was influenced most by responsiveness of the front line employees, followed by price and food quality (in that order). Physical design and appearance of the restaurant did not have a significant effect. Research limitations/implications – To explain customer satisfaction better, it may be important to look at additional factors or seek better measures of the constructs. For example, the measures of food quality may not have captured the complexity and variety of this construct. It may also be important to address the issue of why customers visit restaurants. Instead of the meal, business transactions or enjoying the cherished company of others may be more important. Under the circumstances, customer satisfaction factors may be different. The results are also not generalizable as the sampled area may have different requirements from restaurants. Practical implications – Full service restaurants should focus on three elements – service quality (responsiveness), price, and food quality (reliability) – if customer satisfaction is to be treated as a strategic variable. Originality/value – The study tests the transaction‐specific model and enhances the literature on restaurant service management.en_US
dc.publisher© 2006 Emerald Group Publishing Limiteden_US
dc.subjectCatering industryen_US
dc.subjectCustomer satisfactionen_US
dc.subjectService levelsen_US
dc.subjectUnited States of Americaen_US
dc.titleCustomer satisfaction in the restaurant industry: an examination of the transaction-specific modelen_US

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