Abstract:
This report is a reflection of the learning and experiences acquired through an opportunity to be
associated with Robi Axiata Ltd. for an internship under the Market Operations department. This
department is made up of many sub-departments; however, this report focuses on the ones that
were closely observed. The three main sub-departments were the Dhonnobad Program,
Campaign, and International Roaming. The major responsibilities associated with this particular
job title comprised of working on partnership management (managing contracts and promotions),
managing events, data analysis and interpretation for high-value customers and creating reports
on the progress of the different aspects of the Dhonnobad Program.This report contains the
analysis of different loyalty program for high-value customers in Bangladesh telecom
industry.For retaining the high-value customers Robi and other telecom companies have taken
different types of loyalty program like a reward, discount, and win back.Among these companies
the strategies for dealing with different segment of loyal customers and high-value customers is
different.Robi Grameen phone Bangla link and other telecom companies of Bangladesh are
following different steps to delight these high-end customers. So, I decided to do the project on
―Analysis of different loyalty program of Bangladesh telecom industry‖
