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    Digital services department of Robi Axiata Limited

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    11204041.pdf (1.503Mb)
    Date
    2016-04-10
    Publisher
    BRAC University
    Author
    Uddin, Armaan Rusheeq
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/5422
    Abstract
    ROBI Axiata Limited is one of the largest telecom companies in Bangladesh and day by day they are moving forward by adapting new market trend and changes. They brought a huge change after they are rebranded form AKTEL to Robi. Gradually they are improving everything into their organization. Recently they have opened a new department to diversify their business apart from voice calls which is commonly known as Digital Services Department. In my report, an effort has been made to describe in depth about ROBI Axiata Limited and how they are about to expend their business through other ventures (particularly focusing on VTS and BDApps). Basically in today’s telecom industry, it has become quite difficult to rely on voice calls and sms for the entire business and therefore all the telecom operators are diversifying for better scopes and bigger business. All the ins and out that they are following in ROBI Tracker and BDApps- are also discussed here. The SWOT analysis of ROBI is also discussed in the end. Lastly I tried to come up with some own recommendations which I think ROBI can follow to take the higher position in terms of smooth operation and employer satisfaction in telecom sector.
    Keywords
    Business administration; Robi Axiata Limited
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 33).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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