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    Comparative analysis of Robi Axiata Ltd.

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    Tanzim Rafiq_ID# 13304149_Internship Report_Robi Axiata Limited.pdf (1.327Mb)
    Date
    2016-03-27
    Publisher
    BRAC University
    Author
    Rafiq, Tanzim
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/5289
    Abstract
    Robi Axiata Limited, a leading telecommunications service provider in Bangladesh has always been in the forefront of when it came to innovation. As part of my academic requirement and completion of my BBA program, I needed to complete a twelve week Internship program. I got the opportunity to do my Internship at ROBI AXIATA Ltd. This report focuses mainly on the project I was assigned to, followed by the different responsibilities I was given by my line manager and the comparative analysis done on the company. The project was customer experience strategy which focuses on making a framework implementing strategies to provide excellent customer experience. There are different analysis done on ROBI like market share analysis, performance analysis, PESTLE and SWOT analysis and lastly the Porter’s competitive advantage analysis to get the whole idea of the telecommunication industry of Bangladesh and to identify the position ROBI holds in the market. The report will give the future prospect of the company and the things they need to improve in order to stay in the competition and grab more market share in the industry.
    Keywords
    Business administration; Robi Axiata Ltd.
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 48).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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