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Connecting dots: Bangladesh internet week 2015

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dc.contributor.advisor Chowdhury, Fairuz
dc.contributor.author Hossain, Abdullah Ibne
dc.date.accessioned 2016-04-12T13:46:16Z
dc.date.available 2016-04-12T13:46:16Z
dc.date.copyright 2016
dc.date.issued 2016-02-14
dc.identifier.other ID 10204015
dc.identifier.uri http://hdl.handle.net/10361/5167
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2016. en_US
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 28).
dc.description.abstract Brands are mostly relying on traditional media but they are shifting towards the digital media. Advertising methods have been changingprofoundly to cope up with the changing media preferences by the target audiences.Communicating with the right audiences with the right source has been always a great challenge for advertising agencies. Country like Bangladesh is still trying to cope up with all the changes. Though many brands are not still taking the digital platform seriously enough, digital marketers are working hard to make client understand and encourage the usage of digital media platform more and more. BASIS, ICT Division of Bangladesh Government and Grameenphone came together with one goal to create ten million new Internet users through an Internet festival and let the people of Bangladesh know how far we have come.For this endeavor, they had to choose digital media as their main source of communication to reach the target group Ogilvy Bangladesh has been working with the diverse media for a while by fulfilling the client needs and demand. The report will disclose the process used by Ogilvy & Mather in utilizing the digital media in a dynamic way. en_US
dc.description.statementofresponsibility Abdullah Ibne Hossain
dc.format.extent 28 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration en_US
dc.subject Internet week en_US
dc.title Connecting dots: Bangladesh internet week 2015 en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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