Customer preferences for buying a land at Purbachal Bestway City

Abstract

Bestway Group has expanded to various business sectors in Bangladesh & abroad. Bestway Group is now working with in the areas like: food, health, education, shelter, clothing, entertainment, environment, information technology, and renewable energy, trading, cooperative, R & D, social business and so on. Among all of them, real estate sector is the strongest part of the organization. Most of the customers of Bestway Group are from the real estate sector. It has some housing project in different areas of Bangladesh. At present, Bestway is thinking to start apartment projects in different places of Dhaka city. As an employee of Bestway group, I have prepared my internship report based on the customer preferences of Purbachal Bestway City. My report has three major parts. The Organization part: Bestway group was established in the year of 1997. At first, it was a one unit business organization. But it is now a prosperous corporate house which is involved in multi-dimensional business sectors. Bestway has explored various sectors of business like land development, apartment, resort, tourism, infrastructural development, agricultural production, pharmaceuticals, renewable power sourcing, e-trading and commerce, Information Technology, cooperatives and many more. Now it is moving forward to becoming a big corporate house of Bangladesh. It has also started to expand its business in abroad. The Job part: I have joined as Sr. Executive of Corporate Sales & Marketing at Bestway Group. I was assigned to deal with customers. There, my basic tasks were to develop marketing campaigns to promote the services and to create new clients. This role also includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research. It is a target oriented job and often challenging. The Project part: In my project part, I tried to find out the customer preferences for buying a land at Purbachal Bestway City. I have done a research with a survey. For my research, I prepared a questionnaire and distributed it to 50 respondents. My result is shown by pie chart. Then, I provided respondents’ suggestions and criteria for selecting Purbachal Bestway City. Finally, I made a discussion about the result.