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    Sales performance analysis of Berger Paints Bangladesh Ltd

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    Berger paints.pdf (1.551Mb)
    Date
    2015-12-19
    Publisher
    BRAC University
    Author
    Joy, Rownok Rahman
    Metadata
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    URI
    http://hdl.handle.net/10361/4703
    Abstract
    Berger Paints Bangladesh Limited has acquired commendable reputation by providing sincere personalized service to its customers in a technology based environment since its inception. The organization has set up a new standard to increase the sales by using an internal app which will help the sales officers to maintain a smooth communication with the dealers. The main objective of the study is to analyze and evaluate the sales performance of Berger Paints from 2012-2015(October) with an emphasis of the issues in relation to different types of motivational theories. I have analyzed how the sales force of Berger Paints can be relate with the motivational theories- Maslow’s Hierarchy of Needs, McGregor’s Theory X & Theory Y and Expectation Theory. The dealers are the heart of the Berger, they always wants to make sure that the dealers get all the facilities they need. So, I have also discussed about the dealer’s benefits which lead to high sales growth every year.
    Keywords
    Business administration; Berger paints
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 41-42).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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