• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, MBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, MBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Square Toiletries Limited

    Thumbnail
    View/Open
    Internship Report Adnan Abdur Razzaque.pdf (823.4Kb)
    Date
    2015-12-17
    Publisher
    BRAC University
    Author
    Razzaque, Adnan Abdur
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/4694
    Abstract
    Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "Financial Effectiveness of Sales Promotion Designed for Senora". It consists of the jobresponsibilities I was given during my internship in the Accounts and Finance Department of STL. A detail about my critical observation is given about the way they record their daily transactions with their third parties, the way they analyze and verify their every small to huge monetary transactions by auditing, what kind of promotional campaigns are designed for the retailers, also how they maintain good relationship with their retailers through trade programs like Senora Scratch Card Program and how these kind of promotional programs are financially effective. I also gave a description about my critical observation about the activities of STL including my recommendation to change some of their processes to control the mistakes. Also, a detailed explanation of the Senora Scratch Card program designed for June and July 2015 and what consumers are thinking about these kind of trade programs are explained. All these research and calculations were done with the help of area wise In Market Sales (IMS) report and a short retailer survey. Results of research are also discussed to evaluate STL's overall performance about the sales promotions targeted for the retailers. Some possible helpful actions are also mentioned to overcome any major area of weaknesses.
    Keywords
    Business administration; Square Toiletries Limited; Sales promotion; Senora
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 31).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, MBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback