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    Digital marketing vs. conventional marketing: Preference of students who are residing in the Dhaka City

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    10304065.pdf (728.6Kb)
    Date
    2015-09
    Publisher
    BRAC University
    Author
    Hassan, Md. Khairul
    Metadata
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    URI
    http://hdl.handle.net/10361/4450
    Abstract
    Over the year, the field of marketing and advertising has been changed a lot. In fact, it changes every day. In the last few year digital marketing has been improved dramatically. Most of the world’s top organizations are now focusing more on digital marketing. Currently, there are even questions rising that digital marketing is obsoleting the conventional marketing. This report will be mainly focusing these two types of marketing from the aspect of the students residing Dhaka city. A research has been conducted with a number of participants to find out what they are thinking about digital vs. conventional marketing.
    Keywords
    Business administration; Digital marketing; Conventional marketing
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
     
    Cataloged from PDF version of Internship report.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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