Abstract:
This report gives a whole new picture of one of the leading telecommunication company of
Bangladesh, which is Banglalink. Starting from the background and its functions, all the
important features of this company is elaborately explained here. As I had the privilege to work
in one of the most important department of this company, it was a great honor to be able to work
as a part of it. Since I had the opportunity to work in the core marketing department, this report
will be mostly focusing on how the PR team of marketing department works. Besides, through
this report I have tried to find out new approach towards marketing’s PR and communications
team. Apart from that, the organogram of the company as well as the organogram of the
marketing department have been highlighted along with some of the key function of the
marketing department. Mostly how PR and communication is responsible and convey the
company and its products information to its customers are focused and elaborately included in
this report. Seeing the functions and activities of the PR and communication, need of new
approaches towards it could be incorporated along with the current ones. After drawing all the
important factors of PR and communication and their functions, some feedback and
implementations are also needed to improve some of their internal activities, plans and
workflow.
