Abstract:
Swan is one of the famous companies in Bangladesh. The corporate body of Swan, namely
„Swan Group‟, is doing business of foam, mattress, chemicals and properties. Swan was
established on 1984 in the foam market with their world class product.
The main business of Swan Industries is to provide the best quality product to its valuable
customers. Since last 33 years, Swan producing & marketing "SWAN" brand polyurethane Foam
with reputation. Swan imports the raw materials for their foam from Germany and USA. Swan
also producing peeled (roll) foam with computerized foreign machine which is being used in
keds/ sportswear/ hats/ bags etc for export purpose. After gaining success swan also open a new
section of product called Swan Mattress. Swan has three different types of mattress, Such as:
Swan spring mattress, Swan re-bonded mattress, Swan coir mattress.
The market is expanding rapidly but due to the different cause Swan has lost its reputation and
carrying less portion of the market. Swan has experienced man power that it is really a good
strength. Here I have discussed the HR activities of Swan group in detail and try to bring out the
strength and weaknesses that Swan Group has.
To help Swan to move out from its old-fashioned way of management, to accommodate the
future opportunities and to avert the current crisis and threats, it is extremely essential for Swan
to undertake some immediate initiatives such as policy revise modernization, proper planning,
experienced and professional manpower.
