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    Financial performance of Ogilvy & Mather Communication Private Ltd. Bangladesh

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    13364058.pdf (1.767Mb)
    Date
    2015-08-13
    Publisher
    BRAC University
    Author
    Akter, Umama
    Metadata
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    URI
    http://hdl.handle.net/10361/4354
    Abstract
    Ogilvy & Mather Communications Pvt. Ltd (O & M) is a communication agency which was originated in the United States of America. It started its formal operations in Bangladesh in the year 2008. I worked as an intern in O & M for three consecutive months (April to June 2015). During this timeline, I was asked to construct a report that includes a clear explanation of organization operation. The main objective of this internship report is to measure and evaluate the financial performance Ogilvy & Mather Communications Pvt.Ltd. by collecting the information through their Annual Reports from 2007 to 2014. The beginning of this report is focused on about the historical background of O & M, their Services, their setup, organizational structure and their financial growth over the years. After thatthe financial performance of O & M Pvt. Ltd. has measured and evaluated which is the central part of this report. Profitability Ratios, liquidity Ratios, Debt Ratioshave been considered and calculated to evaluate the financial performance of O& M. [After calculating those ratios, interpretations have been given to show the reasons behind the fluctuations from one year to another year. In order to make a clear view of the performance, ratios are graphically represented by line chart.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 23).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, MBA (Brac Business School)

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