Abstract:
The present scenario of competition of advertising and creative business firms in Bangladesh has grown
significantly from the 90‟s. There is immense competition in the market and a good number of advertising
agencies have grown up in this country. Head office Communication has is unique in its own ways, that
makes it different from some advertising agencies in Bangladesh.
Head Office Communication is registered as an advertising agency, the service it caters in the market is
more consultancy based than that of being an advertising firm. Head Office Communication is more
recognized as a marketing communication and branding consultancy firm. Initially, the company,
commenced in 2001, was a sole proprietorship business bearing the name ' Head Office' . The company
later was transformed into a partnership organization named as M/S Head office Communication some
time in 2012. Today it is known has Head Office Communication and in 2015 this year it changed its new
logo.
Head Office Communication offers a wide range of services from concept development to its
implementation in terms of strategic marketing, branding and communications. The agency offers its
expertise in branding, brand repositioning, PR, event management, brand activation, advertising, etc,
complimenting marketing communications which are discussed in details in the report.
I was offered the position of Business Development Officer in April 2014 at Head Office
Communication.. This position is in the marketing department of this organization. The work role I had to
go through will be reflected on this report. As a part of my job description, my responsibility was to
handle the clientele and to pitch and implement new projects in the organization which falls in the part of
the services provided by Head office Communication. Therefore, this report is on The Project
Implementation Process of Head Office Communication.
This report addresses the ins and outs of this rigorous work process that I have followed at Headoffice.
The report has Four Chapters ,; Introduction, Overview, Head Office Marketing, and Project Implentation
process. All these chapters provides a comprehensive description of the organization and by the end of
the report, some recommendations and conclusions are also taken into consideration.
