• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, MBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, MBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Modern trade strategy of Nestle Bangladesh Limited

    Thumbnail
    View/Open
    12264011.pdf (1.339Mb)
    Date
    2015-07-23
    Publisher
    BRAC University
    Author
    Jannat, Meftahul
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/4296
    Abstract
    Nestle is world’s largest health, nutrition and wellness company. Nestlé started its operation in 1994 in Bangladesh and its factory is situated in Sreepur, Gazipur. Nestlé Bangladesh directly employs more than 650 people and more than 1000 people are employed by suppliers and distributors in connection to Nestlé. Vastly sold products in Bangladesh are NIDO, NESCAFE, MAGGI noodles and soup, MAGGI Shad-e-Magic, breakfast Cereals such as Corn Flakes, Koko Crunch, Milo, Coffee-Mate, Munch rolls and many more. Nestlé is present around the globe, on all continents, with around 230,000 people working in more in an 84 countries with 466 factories and with sales representatives in at least another 70 countries. Nestlé is the world's largest food group, not only in terms of its sales but also in terms of its product range and its geographical presence. Nestlé covers nearly every field of nutrition: infant formula, milk products, chocolate and confectionery, instant coffee, ice-cream, culinary products, frozen ready-made meals, mineral water etc. Hence through this internship report I have tried to analyze Nestlé’s modern trade business strategy, Nestle position in modern trade, find out the services that Nestle Bangladesh is presently providing to its valued customers also a comprehensive survey was conducted to know about the acceptance level of customers. The survey reports shows that Nestle is still a market leader in this industry but as it is becoming more competitive day by day, so Nestle should revise its products, services with more conveniently for the customers.
    Keywords
    Business administration; Modern trade; Trade startegy
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration,2015.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 55).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, MBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback