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dc.contributor.advisorHaque, Shamim Ehsanul
dc.contributor.authorMd. Nahiduzzaman
dc.date.accessioned2015-08-23T10:02:50Z
dc.date.available2015-08-23T10:02:50Z
dc.date.copyright2015
dc.date.issued2015-01-24
dc.identifier.otherID 09304109
dc.identifier.urihttp://hdl.handle.net/10361/4265
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.en_US
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 50).
dc.description.abstractThis report provides a comprehensive and strategic planning Robi. The report begins describing the company in a broad view. Then I have tried to present some important aspects of the company, like its mission, vision, various divisions of the company that is in total to provide a clear picture of the company Robi. I have also tried to provide a brief description of the organizational structure of Robi, as well as its achievements, CSRs etc. A SWOT analysis also has been included here. The most important part of the study is the promotional strategy taken by one of the renowned telecoms Robi, for its product as well as a full description about the offer, also the reaction of the target group toward Udoypromotion campaign. Finally, I have discussed about the main topic of the report, that is the promotional strategy that Robi had taken for its postpaid package, Udoy.en_US
dc.description.statementofresponsibilityMd. Nahiduzzaman
dc.format.extent51 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.subjectRobi Udoyen_US
dc.titleEffectiveness of promotional strategy of a sub-brand of Robi Udoy postpaiden_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


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