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    Effectiveness of promotional strategy of a sub-brand of Robi Udoy postpaid

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    09304109.pdf (1.915Mb)
    Date
    2015-01-24
    Publisher
    BRAC University
    Author
    Md. Nahiduzzaman
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/4265
    Abstract
    This report provides a comprehensive and strategic planning Robi. The report begins describing the company in a broad view. Then I have tried to present some important aspects of the company, like its mission, vision, various divisions of the company that is in total to provide a clear picture of the company Robi. I have also tried to provide a brief description of the organizational structure of Robi, as well as its achievements, CSRs etc. A SWOT analysis also has been included here. The most important part of the study is the promotional strategy taken by one of the renowned telecoms Robi, for its product as well as a full description about the offer, also the reaction of the target group toward Udoypromotion campaign. Finally, I have discussed about the main topic of the report, that is the promotional strategy that Robi had taken for its postpaid package, Udoy.
    Keywords
    Business administration; Robi Udoy
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 50).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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