IMC plan analysis of three wings of RANGS group RANGS Properties Limited , RANCON autmobiles & RANGS motors

Abstract

An integrated marketing communication is a valuable approach to plan communications that adds value to a business and get help the business to get better results in terms of return of investment. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximum communications impact, according to the American Association of Advertising Agencies’ definition. This is different from the traditional way or marketing communication. In traditional way of marketing communication, business generally plan separately for advertising, press relations, direct marketing and sales promotion. But in case of IMC planning, all these tools are used to reinforce the same messages which improves marketing effectiveness. Integrated marketing communication also helps the business to raise awareness as well as generate sales. In case of IMC planning, the same message is reinforced and as a result this helps the target audience to understand the nature of the business or brand in more detail way. This gradually helps the brand or business to grow further. In today’s business world integrated marketing communication has a major role in terms of short and long term prospect of the companies. A successful branding of a company, mostly depend on how successful the intergraded marketing communication is. This also involves a well crafted strategies of a integrated marketing communication. To have a long term sustainable branding the company needs to earn the confidence of the people and to do that high level of IMC planning is very necessary and essential. In this report I have tried to analyze different aspects of IMC planning of three wings of RANGS group, which are RANGS Properties Limited, RANGS Motors and RANCON automobiles ltd.

􀂾 At chapter 1, I have discussed the introduction of the study. 􀂾 At chapter 2, I have discussed the conceptual framework in this chapter in terms of IMC planning and implementation. 􀂾 At chapter 3, the analysis of IMC tools will be discussed in terms of three wings of RANGS group 􀂾 At chapter 4, analysis along with findings will be given