| dc.contributor.advisor | Arifuzzaman, S.M. | |
| dc.contributor.author | Hassan, Tanvir | |
| dc.date.accessioned | 2015-07-13T06:18:10Z | |
| dc.date.available | 2015-07-13T06:18:10Z | |
| dc.date.copyright | 2015 | |
| dc.date.issued | 2015-06-20 | |
| dc.identifier.other | ID 11104133 | |
| dc.identifier.uri | http://hdl.handle.net/10361/4238 | |
| dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015. | en_US |
| dc.description | Cataloged from PDF version of Internship report. | |
| dc.description | Includes bibliographical references. | |
| dc.description.abstract | This report attempts to investigate Nestle Bangladesh Limited’s the current merchandising scenario in the markets of Dhaka Metropolitan. As part of the “Merchandising Development” project, undertaken by the Sales Department of Nestle Bangladesh Limited, this report includes information and analysis regarding the visibility and merchandising of Nestle products in retail markets, which have been collected via continuous market visits. The results show that almost 15% of the total retail outlets in 5 territories have major merchandising issues where as the rest are in good condition, as per the Nestle merchandising guideline. | en_US |
| dc.description.statementofresponsibility | Tanvir Hassan | |
| dc.format.extent | 50 pages | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Business administration | en_US |
| dc.title | Merchandising development of Nestle Bangladesh Limited | en_US |
| dc.type | Internship report | |
| dc.contributor.department | BRAC Business School, BRAC University | |
| dc.description.degree | B. Business Administration | |
