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    Merchandising development of Nestle Bangladesh Limited

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    Tanvir Hassan - 11104133 - Internship Report on Merchandisin.pdf (3.459Mb)
    Date
    2015-06-20
    Publisher
    BRAC University
    Author
    Hassan, Tanvir
    Metadata
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    URI
    http://hdl.handle.net/10361/4238
    Abstract
    This report attempts to investigate Nestle Bangladesh Limited’s the current merchandising scenario in the markets of Dhaka Metropolitan. As part of the “Merchandising Development” project, undertaken by the Sales Department of Nestle Bangladesh Limited, this report includes information and analysis regarding the visibility and merchandising of Nestle products in retail markets, which have been collected via continuous market visits. The results show that almost 15% of the total retail outlets in 5 territories have major merchandising issues where as the rest are in good condition, as per the Nestle merchandising guideline.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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