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    Product planning in Yellow's retail stores

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    Yellow Report BU- internship report 2015- product planning.pdf (1.206Mb)
    Date
    2015-04
    Publisher
    BRAC University
    Author
    Khan, Tahsina Nahlin
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/4237
    Abstract
    BEXIMCO is one of the largest groups in Bangladesh and highest GDP contributor. Here, this is a great chance for me to do my internship in one of its concern organization YELLOW by BEXIMCO Textile Division. This is a large Retail stores and has factory with all the facilities to composite yarn. Here the production process runs from making yarn to fabric and from fabric to finished garment. In this age, of globalization , Yellow wants to go global too. Bangladesh is flourished with RMG sector where this division has its immense contribution as a large textile industry BEXIMCO has large numbers of employees but the productivity is getting slow day by day. So, it is a matter of concern that why this huge industry is doing stagnant profit. In order to grab more customers, there comes the retail store of Yellow fashion clothing, by tapping in the niche market. This store in case of production, sample goes small not in bulk compared to the huge BEXIMCO TEXTILE. The responsibilities become huge because careful vigilance is required because they are most likely to ignore such a small number of production. Hence extra care is always needed to monitor till the delivery of the product from the production to the point of sale and it comes to the relation with operation also. I was selected for the Yellow, as a product planner and this team is really supporting from any side I wanted their help. Yellow is full with new styles and different designs which push merchandisers to face huge stress and deal with lots of challenges from the changing of customer taste to predicting market demands to planning the product . Here, these are all procedures that I tried to portray, as the team tried their best to help in preparing this report.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
     
    Cataloged from PDF version of Internship report.
     
    Includes bibliographical references (page 31).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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