Abstract:
In this internship report I have tried to explain how Kaymu Bangladesh actually works as service organization and as an online marketplace in Bangladesh. Kaymu Bangladesh is a venture of worldly renowned organization, Rocket Internet. But, still Kaymu Bangladesh has not been able to provide the customers with the service that is expected by the customers as there is a service gap. One of the reason behind this is Kaymu is relatively new in Bangladesh. The report also contains information of a research on Kaymu Bangladesh where the positive and negative service features of Kaymu Bangladesh have been found out. The relational marketing steps taken by Kaymu Bangladesh are also mentioned in the report. A recent example of Kaymu‟s relationship build up activities is the “Borshoboron” festival celebration with the top sellers and customers. Kaymu Bangladesh like other organization faces some service failure and they also take service recovery steps which are also mentioned in the report. The whole service delivery process and the blueprint of service delivery process are also depicted in the report. Kaymu‟s integrated service marketing communication system is described in the report where it‟s identified that the lack of TV commercials and billboards, adds to the trust deficit of customers on Kaymu. Finally, I have come up with some recommendation which i think will help Kaymu Bangladesh in their way forward in delivering best quality of services.
