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    Customer experience, retail banking division & financial performance evaluation (2010-2014) of BRAC Bank Limited

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    11104040.pdf (17.83Mb)
    Date
    2015-05-12
    Publisher
    BRAC University
    Author
    Hoque, Nabila
    Metadata
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    URI
    http://hdl.handle.net/10361/4136
    Abstract
    This report is prepared for the competition of internship program as a student of BRAC Business School, BRAC University. First of all, the paper contains a concise view of banking industry analysis and the banking sector of Bangladesh. Afterward, a brief description of BRAC Bank Limited company profile and it’s products and services. There is a separate chapter on Retail Banking Division and Customer Experience department of BBL comprising the segments and services of this department. A vital portion of this paper is the job description and observations as an intern is also described with few suggestions. Followed by that, the main part of the paper is illustrated elaborately in findings part, consisting of SWOT- TOWS analysis and financial performance evaluation for the year 2009 to 2013. The financial performance is evaluated through profitability ratio as ROA, ROE, Net Operation Margin,Net Interest Margin, Net non interest Margin and EPS. Finally, the paper presents some recommendations from the overall internship experience as well as references and attachments included the financial reports of BBL. Though this paper is based on real life experience of working in a banking environment, but it may slightly different from the actual scenario as it is a reflection of three months working period.
    Keywords
    Business administration
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.
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    • Internship Report, BBA (Brac Business School)

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