Brand resources of business development department of Enroute International Limited
AuthorAurchi, Mashrura Rahman
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Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain their position in the marketplace. BPO is often divided into two categories: back office outsourcing which includes internal business functions such as billing or purchasing, and front office outsourcing which includes customer-related services such as marketing or tech support. Most of the times tasks are outsourced to vendors who specialize in their field. The outsourced vendors also have specific equipment and technical expertise, most of the times better than the ones at the outsourcing organization. Effectively the tasks can be completed faster and with better quality output Outsourcing the supporting processes gives the organization more time to strengthen their core business process. One of the most crucial factors determining the outcome of a campaign is risk-analysis. Outsourcing certain components of your business process helps the organization to shift certain responsibilities to the outsourced vendor. Since the outsourced vendor is a specialist, they plan your risk-mitigating factors better. Outsourcing eludes the need to hire individuals in-house; hence recruitment and operational costs can be minimized to a great extent. This is one of the prime advantages of offshore outsourcing. Bangladesh is a developing country in South Asia. Its economy depends generally on cultivation. In the initial period jute and tea industry were very raising industry. But the circumstance is changed. Now our economy mostly depends on ready- made garments. Apart from garments industry, BPO industry is a raising industry in Bangladesh. Enroute international limited started their journey in 2008. Modern stylish machineries and extremely qualified and accomplished professionals are the main instruments for enroute’s success. Enroute business development department is very successful to maintain ultimate brand resonance with the clients’. Apart from that, the department is facing some branding challenges also. Clients are tech savvy and very informative. To develop a new product and service, the cost is rising and Enroute International limited has a greater accountability towards its customers. But instead of these challenges Enroute international limited is doing very well in the service sector in Bangladesh. Now a day they are considered as one of the finest consultancy firm of the country. They have a goal to be the leading consultancy firm very soon.