Impact of CSR on brand image of Fair & Lovely of Unilever Bangladesh
AuthorSeema, Farzana Zafor
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This report entails the objective and outline Foundation, categorized as CSR activity of the brand Fair & Lovely. Fair & Lovely Foundation is a social initiative that aims to fuel women entrepreneurship. In addition, the report examines the impact of such CSR activities on the brand image of Fair & Lovely. Fair & Lovely aims to augment the brand equity with its endeavors in the form of the FAL Foundation activities. The foundation is also the operations of the foundation in Bangladesh. FALF intends to serve as the vehicle to mobilize the women of the society to pursue their goals and attain economic autonomy before marriage. The activities of the foundation are housed under three pillars and include scholarship program, vocational training and disbursement of seed capital for women entrepreneurs. Despite having a strong urge to become self dependent before marriage, the women of Bangladesh cannot often accomplish their career goals at the face of social bottlenecks and lack of resources. Fair & Lovely Foundation has been created to mitigate the bottlenecks that constrict the emergence of women as economically self rel In conjunction with the intended objectives of FAL Foundation and a succinct outline aforementioned project, this report also presents the findings of a study examining the impact of such CSR activities as FAL Foundation on the brand image. Besides fulfilling social responsibilities, Fair & Lovely intends to reinforce the brand equ actively participating in the advancement of women. fulfilling of the preset objective.